Reactivation is in private beta. Join the waitlist for early access →
reactivation · dormant-customer agent
Wake your dormant customers with a reason to return.
AI agent that re-engages customers who stopped paying — personalized offers via voice, SMS, and email — until they say yes or unsubscribe. $99/mo flat. 14-day free trial, no card required.
14-day free trial. No card required. Money back through month 3 if reactivated revenue doesn't exceed your subscription.
the dormant pile
Three to seven percent of your B2B SaaS customers go dormant every quarter.
They didn't churn. They didn't formally cancel. They just stopped paying — auth failed, contract paused, the champion left, the team lost the password. Most of that revenue is recoverable. Most teams never reach back.
The reason: the right outreach for a dormant customer is different from the wrong outreach by a factor of ten — and the work of segmenting, drafting, and sending it is exactly the work nobody on your team has time for.
We make the right outreach automatic.
solution
A discount blast wins back 3% of dormant customers. The right message wins back ten times more.
Reactivation classifies each dormant customer by reason — price-sensitive, feature-curious, support-frustrated, just-forgot — picks the matching offer tier from your ladder, and reaches out on the channel that customer prefers.
No discount-blast spam. No generic "we miss you." Personalized at the per-customer level.
SMS
Hey Sara — saw your Acme account went quiet a couple months back. We've shipped a few things you specifically asked about (the audit log, faster CSV exports). Want a 30-day on-us to come back and try them? Reply YES.
Voice
This is an automated call from Acme. We noticed your team paused around April. If something broke or you'd like a hand getting back in, press 1 for a real person. Otherwise reply to our text — we'd love to hear what changed.
Hi Sara, when you stopped using Acme in April, was it the price, a missing feature, or something else? Whichever it is, we'd like to make it right — here's a 50%-off month, no strings, if you want to give us another shot.
Editable. Approved by you before going live. Offer ladder configurable per segment.
how it works
Four steps. About five minutes.
Step 1
Send a dormancy signal
Drop a webhook (reactivation-signal), forward a Stripe event, or upload a CSV. The agent only contacts customers you've flagged.
Step 2
Agent classifies the reason
Price-sensitive, feature-curious, support-frustrated, or just-forgot. Classification uses your support-ticket history if you grant access; otherwise heuristics on usage and lifecycle.
Step 3
Right offer, right channel
Picks the matching tier from your offer ladder and sends on the customer's preferred channel. Three touches max in 21 days, then backs off.
Step 4
Tracked, rolled up, reported
Every win and every silence is logged. Reactivation revenue rolls into the cross-agent monthly report alongside Recover.
bring your own list
Already have a list of dormant customers?
Upload a CSV, Excel, or PDF — up to 5MB. agent14 extracts names, emails, phones, and product context. Then the agent runs your full Reactivation cadence on each customer.
- Excel, CSV, PDF, plain text and Markdown supported
- Securely tenant-isolated — only your team can read your uploads
- Phones normalized to E.164 automatically
- Email + phone validated row-by-row with audit trail
5MB max per file. Sign-in required. You stay the data controller.
dormant-q1.xlsx
3.1 MB · 624 rows
parsed · 612 valid · 12 invalid
Tenant-isolated storage. Encrypted at rest.
reactivation calculator
How much dormant revenue is recoverable?
We assume 5% of your active base goes dormant each month, and Reactivation wins back 25% — both conservative versus published B2B SaaS benchmarks.
Est. monthly reactivation
$3,750
$45,000 / year
ROI vs $99/mo
37.9× sub
Net +$3,651/mo
Time to payback
1 days
Pays for itself in month 1
≈ 13 of 50 dormant customers won back per month.
Benchmarks: B2B SaaS sees 3–7% monthly dormancy (ProfitWell, 2026); reactivation campaigns recover 18–35% of dormant accounts (Recurly, 2026). We use 5% / 25% as defensible conservative defaults.
benchmarks
What the published data says about dormant-customer recovery.
3–7%
of B2B SaaS customers go dormant per quarter.
18–35%
of dormant customers reactivate with multi-channel, personalized outreach.
3–5×
lifetime value of a reactivated customer vs. a fresh acquisition.
< 90 days
is the window where reactivation outperforms net-new acquisition.
Sources: ProfitWell 2026, Recurly 2026, OpenView 2026 SaaS benchmark report. See the methodology page for how we measure reactivation on your data.
The honest part: Reactivation is in beta. We don't yet have customer logos. We have the published industry data above and a calculator that runs on your active count. Try it before joining the waitlist.
pricing
$99/month. Bundle and save.
Same price as every other agent in the agent14 fleet. No tiers, no per-recovery markup, no overage when you grow. $99/month — or $990/year and save two months. Includes voice + SMS + email, classifier + offer ladder, monthly ROI digest, full compliance, and cancel-anytime data export.
Run two agents and save 10%. Run four and save 30%. Bundle pricing applies automatically at checkout — no code, no sales call.
Money-back guarantee through month 3. If Reactivation doesn't recover at least 1× its subscription cost in any of your first three paid months, we refund that month. No fine print.
faq
Questions buyers ask.
Stop letting dormant customers stay dormant.
14-day free trial. No card required. Money back if reactivated revenue doesn't exceed your subscription. Bundle Reactivation with Recover and save 10%.