founder story

Why I built Recover Agent

Last year I ran a sub-$5M ARR SaaS. Boring stuff — middleware that nobody Tweets about. We were profitable, growing, fine.

Then in November our CFO put a number in front of me I'd never looked at: forty thousand dollars in failed payments over the previous twelve months. Most of it never recovered. Some of it lost to expired cards we could've fixed in thirty seconds if anyone had asked the customer to update.

The thing that bothered me wasn't the dollar figure — although forty grand is forty grand. It was that the customers had already agreed to pay us. They'd signed the contract. The product was working for them. The money was sitting on the other side of an expired card or a temporarily declined transaction. And we just… didn't ask hard enough.

I tried the existing tools. Churnkey is great if you're an enterprise self-serve subscription business with a six-figure dunning budget. Stunning is solid for ecom. Baremetrics Recover is bundled. None of them did voice. None of them handled the three Stripe accounts I had (US LLC, UK Ltd, holdings parent). All of them wanted me on a sales call to even see pricing.

So I built it. Recover Agent talks to customers across SMS, voice, and email. It runs on the agent14 platform — same infrastructure my company uses for the rest of our agentic workflows. It handles three Stripe accounts on the base plan because that was the gap I personally felt. It costs ninety-nine dollars a month flat, because if I had to pick between transparent pricing and a sales motion, I'm picking transparent every time.

I'm not going to tell you we recovered forty grand for our customers — we don't have customers yet. I'm telling you the published industry data: thirty to forty percent of failed B2B payments are recoverable, multi-channel pushes that to seventy to eighty-five. There's an ROI calculator on the Recover page that runs the math on your Stripe. Try it before you pay anything.

If it doesn't pay for itself in your first three paid months, we refund the month. That's the deal.

— The founder